Video – The New Marketing Star
On a daily basis, clients get bombarded with various visual images from left right and center, both on and offline. Right from their images in the mirror to the beautiful outdoor surroundings to the visual online images, there is no way to escape the influence of these experiences on their lives. In light of this, videos happen to be among the main means clients experience visual images through law firms, brands, and even each other, courtesy of the developing fashion of video animation, YouTube, SnapChat, as well as all other experiences that are video influenced.
To ensure that your law firm reaps maximum benefits from this, think of how videos can aid you in not only informing your clients, but also connecting with them – a great departure from any other marketing approach you have employed previously. A 45-second long video is by far more effective than a three-paragraph email with the same information, due to the following:
Tip #1: Videos enable clients to bond with brands in a leisurely manner
Courtesy of automatic downloads, fulltime online accessibility and instantaneous replays, clients can now interact with your brand at their own leisure whenever they feel like – but that obviously depends on whether you have given them something to interact with. Providing videos for your clients to watch at their own convenience is an effective way of connecting with them, especially when these clients start to expect and eagerly wait for the experience of your next video. You can provide educational insights, how-to-tips, product demonstrations, humorous perspectives, edifying learning experiences and much more via video clips – hence there won’t be a shortage of what you can offer. The advantage here is that clients are taking some time to interact with your brand in the process. Such connections cultivate loyalty and aid in strengthening sales with time, a fact any brand would be grateful for.
Tip #2: Videos Offer Your Law firm a Reason to Reach Out to Your Clients Over And Over
For instance, Gibbs makes use of videos to walk clients through reporting features, set-up processes, as well as many other processes on hand to make use of through his company – Refund Retriever. This not only provides important information to his clients, but it offers him a justifiable reason to reach out to his clients with something worthwhile. Whenever you give your audience useful, appealing information, they will likely interact with and respond more to your brand – and videos are a good way to perform this in a more tailored, custom experience as compared to other marketing strategies. The utilization of videos as one of your client connection plans provides you with endless means through which you can keep in touch – and infuse engagement in it.
Tip #3: Videos Provide Superb Chances to Connect With Your Audience via Social Media
With LinkedIn, Facebook, SnapChat, Twitter, and others offering video placement features or links to your site, together with videos incorporated into them, keeping in touch with clients via video has never been simpler. Offering your audience something to make them go slow in their social media feeds and sample your law firm’ branded video is something worth aiming for, if you are to increase your client engagement, loyalty as well as law firm branding. Together with the aims of enlightening and connecting with your clients through video, utilizing social media can aid in strengthening your marketing strategies as well as client experience.
Tip #4: What You Like
Lastly, reflect on the most top-of-mind or unforgettable experiences you have had – in recent times – with a video that you interacted with. Was it unforgettable because it was humorous, enlightening, or Useful? Did you watch it over and over – or even shared it with friends? Videos provide a bond not only between clients and bands, but clients and prospective clients as well. Bearing this in mind, you main aim should be being part of this client connection journey – through video.
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