The first piece of advice you will find online about making money for your firm blogging, vlogging, etc to infinity is “Find Your Law firm niche.”
If you were anything like me, you thought, “I don’t have a law firm niche! I am a person. I have so many interests. How could I ever possibility narrow it down.”
Good news is: Once you find your particular style and brand, you don’t have to “limit yourself”. If an established marketing blogger wants to share an experience, then the experience will be shared. Just with the flare or twist expected by readers.
Bad news is: you have to find your particular style and brand, aka “law firm niche”.
So, what is a law firm niche?
A law firm niche is your “thing”…your passion…your interest…as delivered in the persona that you develop toward the targeted audience you want to reach.
Step One: Decide Your Passion
If you want to run a successful blog/vlog/facebook/pinterest/etc, you need to be passionate about the topic. You need to decide what topic you could easily talk about all day every day and still have more to say. You need to be interested and excited about the topic!
I suggest writing down your expertise. Then, decide if you are able or willing to write hundreds of words on the topic. This may limit what you are willing to blog about.
Step Two: Determine Your Audience
Although anyone can access your blog, it is important to target your intended audience. Who do you want reading your blog? Who do you want to connect with? What is your overall goal? Decide which demographics you want to reach and then determine if your topic will interest them. Be honest about who you want to reach.
Step Three: Do Your Homework
Once you have determined your audience, you can start your blog. It is recommended that you determine a posting schedule (*cough* something I clearly did not do *cough*) and create 3-5 blog posts to get started with before you even create your blog. This will ensure that you hit the ground running. You will get more subscribers and readers if you have regularly posted content.
Step Four: Review Your Goals, Content, Persona, and Audience
Before launching your blog or endeavor, take a step back and make sure your message and audience is targeted to reflect your persona. Make adjustments as necessary.
That’s it. You have found your law firm niche AND you have started your journey on the road to a successful law blog that helps your successful practice.